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Foodland’s Give Aloha Annual Community Matching Gifts Program Raises $1,838,496.56 | Business

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Foodland’s Give Aloha Annual Community Matching Gifts Program Raises $1,838,496.56
Foodland’s Give Aloha Annual Community Matching Gifts Program  Raises $1,838,496.56

Standing in the new Aina Haina Foodland Farms I eagerly waited to see the big check reveal! Since 1999, Foodland has been supporting Hawaii’s non-profit organizations with their Give Aloha Community Matching Gifts Program. During the month of September, customers are encouraged to donate to their favorite Hawaii charities at any Foodland and Sack N Save checkouts statewide. Give Aloha directs its’ charitable giving to the organizations that are important to their customers. What makes this program even more impactful is that Foodland and the Western Union Foundation also match a portion of customer total donations.

As Jenai S. Wall, Foodland Chairman and CEO, walked up to the podium she appeared to be smiling ear to ear. With her mother in the audience and her sister by her side, she proudly announced that “$1.838 million will be given to Hawaii’s non-profit organizations this year as part of Give Aloha, Foodland’s Annual Community Matching Gifts Program.” She also shared that “$17 million has been raised since the program’s inception to help build a better Hawaii and make a difference in our community.”

In a statement from Foodland, “2011 customer donations to all participating organizations statewide totaled $1,538,496.56. With Western Union's matching gift of $50,000 and Foodland matching gift of $250,000, together we raised a grand total of $1,838,496.56 for the community!”

Another great aspect of the event was the diverse representation of many Hawaii’s nonprofits – Hawaii Community Foundation, Hawaii Foodbank, Hawaii Pacific University, ‘Iolani School, Planned Parenthood Hawaii, Pacific Buddhist Academy and Montessori Schools just to name a few. One standout organization was a group of dads from Hanahau’oli School that stole the show with their rendition of their Give Aloha code 7-7-5-0 song to the “Sound of Music’s” Do-Re-Mi song (see video clip above). They had everyone in fits of laughter! Also in attendance were Foodland’s many participating vendors such as C&S Wholesale Grocers, Coca-Cola, Frito-Lay and Kraft Foods.

Give Aloha was created in 1999 in honor of the late Maurice J. “Sully” Sullivan, founder of Foodland Super Market, Ltd., who gave generously to the community and encouraged the spirit of giving in others. The program continues his legacy of giving back to the community; on behalf of Hawaii’s non-profit community, mahalo Mr. Sullivan and mahalo Foodland!

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