Following an overwhelmingly positive reception of Hawai'i Pacific University's new athletics brand, the HPU Sharks, the university is now partnering with one of the nation's leading collegiate licensing agency to bring that brand to fans and community.
Strategic Marketing Affiliates (SMA) is working with Hawaiʻi Pacific University to manage its domestic U.S. trademark licensing program. The new partnership will provide the university with access to SMA’s brand development, protection and revenue generation services.
"We appreciate that so many of our fans and supporters love the new HPU Sharks logo," said Vince Baldemor, executive director of athletics at Hawai‘i Pacific University. "They want to wear the HPU brand to support their school and its athletes. We are proud to partner with SMA to do just that."